Interestingly, the deeper you dive into business planning, the more Eastern philosophy tends to emerge. I recently began exploring manifestation as a way to achieve individuals' business goals and discovered a significant overlap between business concepts and Eastern philosophy. Below is a roadmap that presents compelling steps to achieve business success alongside ancient philosophy. What are your thoughts thoughts?

People are missing the point on Jaguar’s new brand positioning - it is not about liking the logo, it is about who the brand will bring in.

The definition of a brand is often pretty complicated, but most definitions have one thing in common: brand is just a connection.

What do squirrels have to do with local brand strategy?

The conclusion of the six things I learned about branding from Steve Martin.

Who knew there was so much Steve Martin could teach us about branding? Make sure to check out parts 1 & 2 as well!

How to focus on branding when budgets are limited.

I didn't realize how much I could learn about branding from Steve Martin.

I didn't realize how much I could learn about branding from Steve Martin.

Is Nike making the right moves to shift from "just do it" to "winning isn't for everyone"?